Plug-In Prius Goes Prime Time

2017-prius-primeToyota has added ‘Prime’ to the branding of its second generation plug-in hybrid electric vehicle (PHEV) to emphasize it’s the most technologically advanced, best-equipped Prius ever. Prime is the first Toyota hybrid to feature a dual-mode generator drive system that enables the Hybrid Synergy Drive’s electric motor and generator to both provide power for maximum acceleration. A new 8.8 kWh lithium-ion battery pack delivers up to 22 miles of all-electric driving, double that of the first-generation plug-in Prius. Toyota estimates 120 MPGe or greater or the model, which is expected to be the highest MPGe rating of any PHEV.

Prime features an array of connected and advanced electronics systems including an available 11.6-inch HD multimedia screen. Prius Prime will start appearing in U.S. showrooms in late fall and will be available in all 50 states.

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